Alex Reid, Lee Latchford Evans and Kerry-Lucy Taylor are celebrity ambassadors of The Better Breakfast campaign, launching at The Palace of Westminster September 7.

The initiative is being led by health experts Dr Daniel Poulter MP and John Thomson, who will tour schools around the UK to educate children about the value of a better breakfast. Korin Nolan and Sasha Parker, authors of How To Cook In High Heels, are also supporting the campaign, ending January 2012 (see Diary).